KRAFT Peanut Butter sent a special shoutout to BTS and their fans for using ARMY’s social media presence to help The Hospital for Sick Children‘s fundraising campaign!
KRAFT Peanut Butter started a social media campaign in collaboration with ReThink and The Colony Project hoping to raise money to help children with illnesses.
For every use of the hashtag #KraftBearHugs on social media, KRAFT agreed to donate $1 in support of food allergy and anaphylaxis research, for up to $100,000. They also pledged to donate an additional $50,000 for every million shares.
ARMY decided to get involved. BTS Fans from all over the world showed their support for the campaign by tweeting #KraftBearHugs.
Within 24 hours, #KraftBearHugs was mentioned over 1 million times.
In response to the major boost received from ARMY, KRAFT sent out a tweet to BTS and their fans, thanking them in Korean!
“Thanks to your fans for supporting SickKids and #KraftBearHugs. The amount raised will be used to research food allergies – we know that this problem is important to you. Send us a message directly, we have a special message for you.” — KRAFT
Because of BTS’s influence, KRAFT Peanut Butter even upped their initial offer, agreeing to donate another $50,000 if 2 million mentions are reached!
With fans like ARMY, it’s no wonder BTS won the Top Social Artist award 2 years in a row. BTS and ARMY, keep doing your thing!
- 7 months ago
tvN's 'Asadal Chronicles' has confirmed their lineup.
- 8 months ago
Today is the fifth anniversary of K-pop sensations BTS after they debuted on 12 June 2013, and fans around the world are marking the milestone with different ...
- 7 months ago
The mother of an autistic child has sent a heartfelt thanks to BTS' J-Hope.
Flocks of netizens came to V's defense.
(KPOPLINE) - The reaction of these idols make fans burst out laughing!
(KPOPLINE) - There's no doubt that Jungkook is one of the maknaes on top that fans love the most