There is one reason why the agency doesn't let fans buy merchandise online.
Unlike the other agencies, which usually let fans purchase idols' merchandises through the Internet, SM Entertainment has never let this happened to their fans. It is true that, recently, anyone can make the payment online but they have to pick the goods by themselves at the offline store.
Answering the curiosity, one representative of the agency revealed, "We believe that it will be more meaningful for fans to directly see the product and make a sacrifice to come by themselves at the offline store." They continued, "It's better than only a click on the computer."
So, what do you think about this, ladies and gentlemen?