To survive in the entertainment industry in Korea isn't easy for all artists. Instead of being an independent artist, most of them decide to go sign contract with a management company. The agency will take the reponsibity of finding advertising opportunities, or movies for their "artists". The idols are equipped with the best music products.
One of the most famous entertainment companies in Korea
If an artist choose the right agency that has both reputation and high remuneration, then the name of the artist will soon become famous and vice versa, a management company without reputation and is bad at management will hold back the artist's success. That is why, when the contract expires, most artists will have to consider resigning the contract with the old company or finding a better company.
1. Jang Nara (from SM Entertainment to Pure Entertainment)
In 2001, Jang Nara debuted under one of the most powerful management companies - SM. However, while working as a singer and actress under SM Ent, Jang Nara hardly received the company's support for her talent. In 2002, SM unilaterally terminated the contract with Jang Nara because she wasn't able to compete with her peers at that time.
Later, she chose Pure Entertainment, a young company compared to SM. But here, Jang Nara almost showed off all of her talents. Within five years under Pure Entertainment, Jang Nara has played nearly 8 TV series, receiving seven awards for the most favorite actress, Asian Star, the most favorite singer categories. The album Sweet Dream became the best-selling album in Korea, helping her win many awards, including two Daesang awards in 2002.
Eventhough she has moved to another company and mainly focuses in acting area, we can't deny that Pure Entertainment has made a huge contribution to the popularity of Jang Nara in Asia.
2. PSY (from Bidman. LNLT Entertainmen to YG Entertainment)
Before joining YG Entertainment and becoming a music phenomenon, PSY had activities under Bidman. LNLT Entertainment. His two albums, For Adults and Champion didn't got much attention, labeled 18+ and limited to the music market. 2010 was a big turning point in PSY's career as Bidman. LNLT has financial problems, PSY decided to sign contract with YG and back to the music stages.
PSY và Yang Hyun Suk, CEO of YG Entertaiment.
After only 2 years under YG, PSY became the new king of Kpop even at the age of 40. MV Gangnam Style entered the Korean music history when it topped NO.1 for 19 consecutive days on all Korean music charts and became the most popular keyword in Canada, topped US Billboard K-pop Chart 100 in North America just 2 weeks after release.
Gangnam Style helped PSY reach unbelievable success in all Asia's and Europe's music market
In the past two years, the number of awards PSY has received has risen to 15 awards. It was all due to the decision of leaving Bidman. LNLT and joining YG .
3. Lee Sung Kyung and Nam Joo Hyuk (from YG Plus Entertainment to YG Entertainment)
The couple was previously under the management of YG Plus Entertainment, a YG subsidiary that specializes in modeling. Prior to entering the film industry, Lee Sung Kyung and Nam Joo Hyuk were known only as models for magazines.
After Lee Sung Kyung's first roles in It's Okay, That's Love and Nam Joo Hyuk in The Idle Mermaid. YG decided to move them to YG Entertainment. Soon after, more roles were given to Lee Sung Kyung as Beak In Ha in Cheese In The Trap, Jin Seo Woo in Doctor, and most recently as Kim Bok Joo in drama Weightlifting Fairy Kim Bok-Joo.
Nam Joo Hyuk was no exception, YG helped him get his first lead role in School 2015 and won the Best New Actor award for his role as Han Yian. With the role of Jung Joon Hyun in the drama Weightlifting Fairy Kim Bok-Joo has helped his name to become one of the hottest actors in Korea.
School 2015 helped Nam Joo Hyuk win the best new actor
The role of Jung Joon Hyun in Weightlifting Fairy Kim Bok-Joo made him become an ideal type for all girls in the world
His latest role in Bride of Habaek
4. Lee Jong Suk (from WellMade Yedang to YG Entertainment)
Even before joining YG Ent, Lee Jong Suk was also a well-known name in TV dramas with such impressive roles as School 2013, I Hear Your Voice, Doctor Stranger and Pinocchio. The decision to move to YG in 2015 is seen as a wise decision by Lee Jong Suk.
I Hear Your Voice with Lee Bo Young helped Lee Jong Suk become one of the hottest actor of Korea
And Pinocchio one more time proved his acting skills
His career under YG began with Two Worlds, starred with Han Hyo Joo,helped him win MBC's Deasang. And While You Were Sleeping along with Suzy also became one of the most popular films in 2017 and brought him the best actor award in SBS.
Two Worlds was considered as the most famous drama in 2016
While You Were Sleeping got high ratings in Korea
5. Kwon Hyunbin (from YG Plus to YG Entertainment)
Kwon Hyunbin is known through the Producer 101 season 2 and is currently a member of the rookie group JBJ. His previous management company was YG Plus like Lee Sung Kyung and Nam Joo Hyuk. He was considered to to YG headquarters, specializing in training famous idols such as Black Pink, WINNER. Fans are now waiting to see what YG can do to help Kwon Hyunbin develop his singing career in the near future.
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